NDS Dynamic Gives Sichuan Cable Full Management of EPG Advertising

- NDS Dynamic, the advanced advertising solution from NDS, has been deployed across the consolidated cable network in Sichuan Province to enable additional revenues from EPG advertising

- Sichuan Cable are now able to define advertising zones in the EPG and manage how ads are displayed, scheduled and delivered utilising a user friendly web-based portal

BEIJING, CHINA –March 22, 2012 -NDS today announced that it has deployed NDS Dynamic, its advanced advertising solution, for China’s largest consolidated local cable network, Sichuan Cable Network (SCTV) to enable EPG advertising insertion. The deployment enables the insertion and management of EPG advertising, empowering Sichuan Cable to increase revenue streams by TRANSFORMING any area within the EPG into potential advertising inventory.

NDS Dynamic™ is a suite of advanced advertising solutions that enables TV operators to manage, deliver and execute advanced advertising campaigns to improve their existing advertising SALESand develop new advertising revenue streams; all reinforced by accurate viewing analysis for programmers. The NDS Dynamic suite has three solutions, audience measurement, addressable advertising and interactive advertising.

The implementation of NDS Dynamic for Sichuan Cable enables the operator to define real estate within the EPG and manage how ads are displayed, scheduled and delivered from the headend via a user-friendly web-based portal. NDS Dynamic supports multiple EPG ad formats including placement in the main menu, the channel list, volume bar, banner ads and scrolling text ads. The solution can also manage ads for SD and HD EPGs separately to enable further segmentation.

Through NDS Dynamic, advertising campaigns can be addressed by channel, event, time of day or by subscriber household profile. All EPG ads are provisioned via a hierarchical three-level rights management system that differentiates between ads aimed at national, provincial and city level, allowing Sichuan cable to align ad campaigns to the individual business requirements of the advertiser.

Sue Taylor, Chairman, NDS China said: “An industry first, this new deployment strengthens our long-term commitment to providing advanced and localised solutions that address the specific needs of the cable MARKET in China. We continue to support SCTV in its efforts to lead the Chinese pay-TV market and in providing a more compelling and personalised viewing experience. This is a ’win win’ outcome for both its advertising partners and its subscribers.“

Sichuan Cable Network has approximately 15 million subscribers across its national, regional and city-wide networks. NDS supplied ongoing systems integration support and consultancy throughout the process of consolidating the cable networks operated by SCTV. The unique three-tier cable infrastructure allows SCTV to use NDS’ comprehensive set of technologies to provide the same unified experience to all of its subscribers.

NDS oversaw the deployment of SCTV’s unified infrastructure which now enables it to flexibly deploy new interactive services, content and features to any network whilst ensuring a consistent experience. SCTV’s agreement with NDS has also seen the operator deploy NDS’ XTV™ DVR technology and in partnership with DOXTV, a Push VOD service which provides 1,500 hours of HD content from major international studios.

About Sichuan Broadcasting & TV Net Co., LTD.

Sichuan Broadcasting & TV Net Co., LTD. is responsible for the construction, operation and management of the cable network of Sichuan Province. Its network now covers 131 cities/counties in the province. It is connected with not only the state main stem network but also the local provincial/ intercity level branch network with high stability and security. See http://www.cnscn.com for more information.

About NDS

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 90 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their business.

NDS’ VideoGuard® is the world’s market-leading content and service protection solution, deployed in 125 million pay-TV households. VideoGuard conditional access (CA) and digital rights management (DRM) technologies safeguard pay-TV service revenues exceeding $50 billion. NDS middleware, which enables a host of advanced services for subscribers, has been deployed on 214 million devices. NDS DVR technology, centred around XTV™, is a leader in the global industry with 47 million units deployed. (Deployment figures as of 31st December 2011).

Headquartered in the UK, with over 5000 employees, NDS remains committed to INVESTING in technology and development with over 75% of its employees dedicated to pioneering work at development centres in France, India, Israel, Korea, UK and US.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information

Source: NDS